The Dark Side of Internet Marketing
I’m only going to address one item from “the Dark Side” in this article - it’s been happening a lot lately, so has again risen to priority status in my mind.
There’s a conventional wisdom that says, “Don’t tell’em who you are” when you send a initial email in response to an ad you see on the Internet. MANY people in the industry support this bit of “wisdom”.
It really goes like this: “Find an interesting ad, send an introductory email sounding like you want information about the business, and then when you get it, decide which group you belong to fits the business, and offer membership in that group touting how much it will help the person’s business.”
Why is this a pet peeve of mine? Because over 4 years I’ve seen a rise in Internet deceptiveness, and this fits that category. I’ve seen the same people advocate asking the universe to bring you what you want, with promises that when it does you’ll share the abundance. Nice sentiment, unless followed by subtle training in being deceptive, as described above.
Remember please, that what goes around, comes around.
Remember the famous ad campaign, “Don’t mess with mother nature?!” When you ask God, or the universe, or your higher power for something, that asking is REAL. It has an effect. If you are deceptive, you may get your request answered - but you don’t know by whom and you don’t know what’s coming around the corner.
It’s not rocket science - if I want to fill a downline and practice even slightly deceptive maneuvers to get it done, who is my downline filled with? You got it, I’m sure. This practice doesn’t develop a downline of hard working, straight-forward folks.
Now, admittedly this is a little complex. I don’t always give out the name of one of my companies in an introductory email, because I want the opportunity to show the lead the details of why my business has something special to offer they haven’t seen before. But I don’t pose as one thing, and then turn out to be something else. When you respond to one of my ads, you find a serious business person on the other end of the email exchange or phone call.
Because I believe in a personal touch, I spend my time tailoring my response to the needs of the inquiry, and send it off thinking I’m might have a prospect to talk to in a day or so. The email I get back -quickly - is an offer to join the group, where I’ll benefit by exposure to “thousands” of serious buyers and joiners.
Let me be clear: it’s the deception, not the groups, that I have trouble with. If you’re going to send an email to someone who took the time to write an ad, maybe even paid for it - be honest enough to say what you’re representing upfront.
Why? Because if you do, and you did a good job with your email, I might respond positively. And if you do, I might say, “Gee, I already belong to that group” or simply “No thanks” FOLLOWED by - “but I appreciate your offer and wonder if there’s anything else we can collaborate on, or any way in which we can help each other?”
Deception = lost opportunity and a weak downline.
Honesty = open doors to new opportunities, solid relationship building, and ultimately, greater success in the areas that matter most, including but not limited to financial success.
Stay in the Light, and out of the Dark Side.
To your very great success!
Liss Miller
www.solidgoldmarriage.com
www.millerwellnessgroup.com (with Sam, in process)
www.totalwellnessbymiller.com (with Sam, in process)
My husband Sam and I are very excited about our new joint venture - to present information and consultations online and face to face (by webcam or in person with people living in the greater Sarasota, Florida, area) on total wellness - body, mind, spirit. Together we have 35 years of experience working with people in all aspects of wellness, with specialties in emotional and spiritual wellbeing. We now can offer assistance and tools for coaching, weight management, spiritual growth, consulting, and counseling.
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