Andy Zeus Anderson

Alternative search engines extended service and added value to advertisers.

Alternative search engines provide a reprieve from the money searches provided by the major services like Google, Yahoo, and MSN. For the user the benefits are plain to see. Many of these alternative search engines get their results from actual traffic stats and spydering the content to find real matches to your search terms.

If you have ever heard the term PPC Search Engine or Pay Per Click Search Engine you know that these major engines provide sponsored results that are paid for by advertisers, sometimes taking up the first few pages when you search. The only qualification to get listed on the first page in many engines is the ability to buy ads. Even con-artist can buy ads, so sponsored listings are no more credible than actual search results.

Many Alternative Search Engines exist on the web and while they may be lesser known, they provide added service by showing fewer paid ads and more direct results that truly offer you the best websites and services on the web.

Australia based Easy Search Live for example offers 100% traffic and content based results, and the Live View windows allow you to open a frame and visit multiple sites at a time without leaving the search page. They do offer Pay Per Click Contextual Advertising Above the results and beside the listings but it is clear which sites earned the rights to be number 1 in the listings.

If you like to shop online you will find Live View a must have tool. Run a search for the product you are looking for, open the live view for the top 10 sites and compare prices and features. When you are done making your selection you can even make a secure purchase without leaving the results page for Easy Search Live, leaving you free to shop for something else or if your shopping is done you can search for any interest.

From and Advertisers standpoint Advertising on Alternative Search Engines saves money and reaches new people. Major Search Engines like Google and Yahoo can cost in excess of $10 for a single visitor in a hot niche. Your keyword bids could cost you thousands of dollars a month. Smaller services may offer slightly slower delivery at a huge savings. Just do the math, if 100 advertisers bid a penny more on a single keyword or search term, the cost per click or visitor would reach $1 or more in a short period of time. If 1,000 do the same penny each you get ten dollar keywords.

Smaller PPC advertising networks tend to be used by fewer advertisers and thus bid prices are lower. Many of these networks offer the same highly targeted advertising and post great traffic numbers and visitor counts but because of lesser brand recognition are skipped by the major advertisers that drive keyword bids up. This makes Alternative Search Engines and lesser known Pay Per Click and Contextual Advertising Networks a fertile battle field for today’s small and home based business.

Article written by:

Andy Zeus Anderson

Easy Search Live and Kooiii.com Search Engine offer an alternative to the major engines that are targeted to your interest based on the content on the website. Try a Alternative Search Engine today.

Article marketing is more for those wishing to brand a name or business for the future, establish trust, or build quality one way links back to a website for SEO benefits. Experts agree that Article marketing is the best path to a sustained online business and a valuable search engine optimization tool for any webmaster.

Articles rich in related keywords and full of quality content brand you as an expert and provide the highest quality of one way links on the web today. Article submission is a means of giving away free content to be added to potentially millions of websites in exchange for a one way link in the authors about box. Again Article marketing is not advertising.

A proper article would relate to the field or niche a website falls under, is keyword rich, and provides the best information possible in a format around 400-500 words.Article Distribution is achieved through top notch Article directories, and the best utilize ping services to instantly notify search engines and other directories about new content.

For Example our own free article directory uses Feed Burner to instantly share your articles with thousands of search engines and tens of thousands of content directories, and also allows instant low cost submission to over 300 of the webs best Article sites. Notice there is no link in that section nor did we give the name as this is not an advertisement, it is a prime example of article marketing in action.

Now, adding links can be done in two fashions. The method offering the highest value is linked text within the article such as the link added to Article Directory typed in bold text. This helps search engines spyder the links and highlight them as the primary focus of the content. This option will attract fewer postings of your articles but will get the best results in click through and SEO of the two options as the reader is involved in the article content. Out of respect, if possible set the link to open in another window by selecting open in _blank as a link option. This will increase the number of re-post as the visitor can see your site but still remain on the directories website to read more great articles.

The second linking option in Articles is called the Author’s Resource Box or Signature Box. By adding a link here that opens in a new window you preserve the value of the primary article while offering the reader a chance to get to know you better if they like what they have read. Again regardless of the method you use articles are a great way to market your internet presence for free, and high quality article directories with free and low cost submission options can get your links on potentially millions of websites.

Example:

My Name

My Experience

For more great content visit my website at www.mysite.com

Don’t worry I will show a live About box below this article.

From an SEO standpoint Articles are the best method of one way link because most are used as stand alone pages or grouped with other related content that pushes targeted visitors to the links. The difference is like adding a link to a site about Hair Care while promoting Styling Gel, versus the same link on one about online video games. If your links are contained in keyword rich articles related to your websites topics any site displaying the article becomes a more valuable resource to you by sending interested readers to your programs and websites.

About the author:

Andy Zeus Anderson

Andy has been an online marketer since 2002 and owns several websites. Andy does his own SEO work and his one of the directors for Easy Search Live and Kooiii.com, two of the webs newest search engines.