Alternative Search Engines are they better?
Alternative search engines extended service and added value to advertisers.
Alternative search engines provide a reprieve from the money searches provided by the major services like Google, Yahoo, and MSN. For the user the benefits are plain to see. Many of these alternative search engines get their results from actual traffic stats and spydering the content to find real matches to your search terms.
If you have ever heard the term PPC Search Engine or Pay Per Click Search Engine you know that these major engines provide sponsored results that are paid for by advertisers, sometimes taking up the first few pages when you search. The only qualification to get listed on the first page in many engines is the ability to buy ads. Even con-artist can buy ads, so sponsored listings are no more credible than actual search results.
Many Alternative Search Engines exist on the web and while they may be lesser known, they provide added service by showing fewer paid ads and more direct results that truly offer you the best websites and services on the web.
Australia based Easy Search Live for example offers 100% traffic and content based results, and the Live View windows allow you to open a frame and visit multiple sites at a time without leaving the search page. They do offer Pay Per Click Contextual Advertising Above the results and beside the listings but it is clear which sites earned the rights to be number 1 in the listings.
If you like to shop online you will find Live View a must have tool. Run a search for the product you are looking for, open the live view for the top 10 sites and compare prices and features. When you are done making your selection you can even make a secure purchase without leaving the results page for Easy Search Live, leaving you free to shop for something else or if your shopping is done you can search for any interest.
From and Advertisers standpoint Advertising on Alternative Search Engines saves money and reaches new people. Major Search Engines like Google and Yahoo can cost in excess of $10 for a single visitor in a hot niche. Your keyword bids could cost you thousands of dollars a month. Smaller services may offer slightly slower delivery at a huge savings. Just do the math, if 100 advertisers bid a penny more on a single keyword or search term, the cost per click or visitor would reach $1 or more in a short period of time. If 1,000 do the same penny each you get ten dollar keywords.
Smaller PPC advertising networks tend to be used by fewer advertisers and thus bid prices are lower. Many of these networks offer the same highly targeted advertising and post great traffic numbers and visitor counts but because of lesser brand recognition are skipped by the major advertisers that drive keyword bids up. This makes Alternative Search Engines and lesser known Pay Per Click and Contextual Advertising Networks a fertile battle field for today’s small and home based business.
Article written by:
Andy Zeus Anderson
Easy Search Live and Kooiii.com Search Engine offer an alternative to the major engines that are targeted to your interest based on the content on the website. Try a Alternative Search Engine today.
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