Article Marketing How To.
Article marketing is more for those wishing to brand a name or business for the future, establish trust, or build quality one way links back to a website for SEO benefits. Experts agree that Article marketing is the best path to a sustained online business and a valuable search engine optimization tool for any webmaster.
Articles rich in related keywords and full of quality content brand you as an expert and provide the highest quality of one way links on the web today. Article submission is a means of giving away free content to be added to potentially millions of websites in exchange for a one way link in the authors about box. Again Article marketing is not advertising.
A proper article would relate to the field or niche a website falls under, is keyword rich, and provides the best information possible in a format around 400-500 words.Article Distribution is achieved through top notch Article directories, and the best utilize ping services to instantly notify search engines and other directories about new content.
For Example our own free article directory uses Feed Burner to instantly share your articles with thousands of search engines and tens of thousands of content directories, and also allows instant low cost submission to over 300 of the webs best Article sites. Notice there is no link in that section nor did we give the name as this is not an advertisement, it is a prime example of article marketing in action.
Now, adding links can be done in two fashions. The method offering the highest value is linked text within the article such as the link added to Article Directory typed in bold text. This helps search engines spyder the links and highlight them as the primary focus of the content. This option will attract fewer postings of your articles but will get the best results in click through and SEO of the two options as the reader is involved in the article content. Out of respect, if possible set the link to open in another window by selecting open in _blank as a link option. This will increase the number of re-post as the visitor can see your site but still remain on the directories website to read more great articles.
The second linking option in Articles is called the Author’s Resource Box or Signature Box. By adding a link here that opens in a new window you preserve the value of the primary article while offering the reader a chance to get to know you better if they like what they have read. Again regardless of the method you use articles are a great way to market your internet presence for free, and high quality article directories with free and low cost submission options can get your links on potentially millions of websites.
Example:
My Name
My Experience
For more great content visit my website at www.mysite.com
Don’t worry I will show a live About box below this article.
From an SEO standpoint Articles are the best method of one way link because most are used as stand alone pages or grouped with other related content that pushes targeted visitors to the links. The difference is like adding a link to a site about Hair Care while promoting Styling Gel, versus the same link on one about online video games. If your links are contained in keyword rich articles related to your websites topics any site displaying the article becomes a more valuable resource to you by sending interested readers to your programs and websites.
About the author:
Andy Zeus Anderson
Andy has been an online marketer since 2002 and owns several websites. Andy does his own SEO work and his one of the directors for Easy Search Live and Kooiii.com, two of the webs newest search engines.
| 1.8 |
Tags: Article Marketing, articles
Filter Comments
Filter by: is