Folks, there seems to be some confusion as to why i have been building the sites I have been working on the last few days. Some though I was leaving ESL. I am not, some thought they would hurt ESL, they won’t and this letter gives you the history and reasons for my developing these tools. It’s lengthy but in the end you will see a system that breeds success and helped build the ESL you have today.
Andy
Official statement to clear up some concerns brought o my attention over the last couple days.
I understand many of the worries ESL managers have voiced but please let me share a brief history and explain the goal and focus to what I have been doing with the new sites I have been adding.
As most of you know Gerald and myself were the first two affiliates for ESL, back when the only things we had were the search engine and search marketing. My promotional tools allowed me to send over 30 affiliates to ESL in the first couple days and total around 70 people that many are still members today even if only in a free capacity.
Last summer was really hard. I had back issues that put me on bed rest and in physical therapy for 3 months. I lost my existing business, the promotions body that drove those members into ESL. It consisted of the following.
ZTCUSA A social networking community with over 200 members with paid advertising co-op in profit every month.
ZTC Traffic a traffic exchange with 380+ members and in profit every month.
PMT Safelist credit based 580+ members active daily also in profit.
ZTC Articles with only a couple dozen authors and around 100 pages of text.
ZTC Search Powered by Search Feed the replaced as a redirect to Easy Search Live.
Most of those tools have been added since that time to ESL. Many at my recommendation. They created a traffic funnel that allowed me to point it at any offer and be in profit in short order including It’s Your Net where the system put 80 members in my downline and had my upgraded position in profit in just 7 days time. I worked entirely from home from January until September but due to health much of that base eroded and my income no longer covered the bills.
It took me 3 years to get rolling on the Zeus Team Concepts network of websites. This system allowed me to turn many small successes into a growing business and had helped establish the ESL you know today. When I sold the network as a package in September on E-Bay it tore my heart out. 3 years of my life went for a measly $200 so we could move to AZ and I could find work. It was like losing a child and Dave, Gerald and many others can tell you I cried and got depressed, then angry, and then committed to return. I purchased the first 3 domains before we left Texas.
In the past week I have started replacing those sites I had when I came to ESL, my promotion system which I know works from using it for years to capture traffic and promote any business at any time. To me it is finding my lost child, a system I built and will build again for success. This time though as you can see the center of the funnel is ESL.
To many it may seem I was competing with ESL or maybe even setting myself up to leave. That is not the case. Each site is built around programs in ESL with the strongest presence going to ESL Advertising where I am the manager. That service is my responsibility to make profitable and get’s a majority of my attention.
ESL Advertising like Google Adsense and Yahoo Search Marketing will be the 98% earner for all Easy Search Live makes online. No other system we have will attract thousand dollar daily advertisers, and that is a cold hard fact. Me doing my job and increasing the presence on the web of ESL Advertising on high quality high traffic websites will benefit ESL members and managers more than any other project I work on in ESL. Even ESL3D is limited by space, thus it has a cap on earnings.
So here is how I have designed the sites to build ESL stronger, not detract from ESL.
Traffic Fire Storm: This site has the ability to capture users from the traffic and put ESL in front of them daily where they can learn and become enthused by ESL making them 10 times more likely to join and upgrade. It allows the sharing of all services in the system and increases our traffic ranks. Further, ESL is in the downline builder there, and ESL members who decide to recruit and advertise building their traffic matrix at Traffic Fire Storm will be putting their ESL Affiliate links in front of thousands of potential members. A tool that helps build and grow ESL as both a traffic solution and business opportunity.
Modern Money Machine Article Directory:
Modern Money Machine focuses on displaying ESL Advertising on content rich, niche targeted and keyword strong pages. These pages are picked up on by thousands of websites and point and build a high traffic high PR presence for ESL Ads expanding the value to ESL Advertisers. There is a link to TFS that helps expose the rest of ESL and a banner for the script producer that earns a commission on mass submission to over 300 article directories including this one. 90% of all projected earnings for this site are expected to be from ESL with 5% from each of the other 2 services. Intermission ads are possible which as we progress towards late summer 2008 would also be powered by ESL Advertising.
Hot Spot Social is my replacement for my former flagship ZTCUSA.com. Again it is high content targeting many niche interest groups and will be monetized by ESL Advertising and possibly intermission ads. This site will be focused on spreading the exposure of ESL Advertising through high traffic content rich pages. It will expand the voice of ESL users and managers and the value of ESL Advertising. Many ask how it will effect ESL Social. Well we all can see that social networking site users user more than just a single services. From Uwie to You Tube, MySpace to AspSense this is one of the largest and fastest growing niche site industries on the web. Every day people are leaving big names like MySpace and looking for something less restrictive, and need ready access to more people in more places.
The best way to exemplify the competition concerns would be an intersection with 3 gas stations. The first one is a high grade fuel with additives to improve performance high priced but great fuel. The second is a mid grade fuel, good quality but no additive and mid priced. The last is budget fuels with lower grade gas, some customer complain of lowered performance but the price is 5 cents a gallon less than the next station.
All 3 stations stay busy. Owners of higher value cars with a little money to spend maintaining them opt for station one because even though the price is higher they get better value and performance. Others can not afford the added cost but still want a better grade fuel so they opt for station two. The last segment of people just want cheap gas and will take the risk to get it and line up at station 3.
With ESL to my sites we face a similar analogy. Each site targets a niche area and offers services. Many of those services differ from each other. TFS for example offers less than 25% of the features that ESL Marketing does, yet will attract a ton of members just looking for a traffic exchange with downline builder and not wanting safelist or many of the other services like the auto-responder. Most because they still don’t understand why they need those tools and TFS is simple to use. In the mean time they get to learn why they need those tools while being exposed to ESL Daily in the exchange and downline builder.
ESL Marketing will attract many users that want more and know how to use the tools. They will pass on TFS because they can get the same tools with more tools to grow on at ESL in one place. Expanded services to meet their educated marketing mind.
With Social and the article directories the main users are those promoting businesses, music, and writings. They are there to promote record labels, their artistic talents, and their books and blogs. These folks will join every service that gives them the exposure they desire and each brings a following of fans hungry for their latest release. None of these sites will have all artist and authors and people looking for snoop dog on ESL Social finding he doesn’t have a profile there my find one on him at Hot Spot. The common ground has profiles on multiple sites and is always looking for more exposure and the two sites are set apart by what the other doesn’t have that we do. Again expanding the reach and interest groups covered and trafficed for ESL Advertising.
The main thing I need each member and manager to realize and take into account is that had I not been forced to sell Zeus Team Concepts I would still have those sites in operation and with continued growth they would be larger than the similar services in ESL today. They already had on average 200-500 more members than ESL and were used to build the base of what we have today. ZTCUSA could have easly had 10,000+ users by now with the promotions group and advertising. I have rebuilt a system of success and have targeted it at ESL.
So here is the final thing to keep in mind. If these sites were owned and operated by a non manager they would either be in direct competition with ESL with no mention of us on their pages and paying someone that does not put cash or promotions into building ESL, or they would be owned by smart affiliates using the system in the same manner to promote and grow their ESL earnings. The fact I am a manger at ESL gives me all the more reason to continue to make ESL the forefront of our promotions.
I have been from day one dedicated to expanding the reach and driving unlimited traffic to ESL and ESL Advertising. This is a system I know works and have used for years. It is not built to be competition and I am not leaving ESL. Further 90% of my income and success will be derived from the successful promotion of ESL so please do not be upset or alarmed by the actions I have and will continue to make an open book for all managers. I will continue to share information openly and public so that no moves are made behind the scenes and welcome ESL Managers into my back office to see all the tools and what I have in place to grow our ESL Marketing, ESL Social, Easy Search Live and above all expand and grow ESL Advertising.
Andy Zeus Anderson
http://www.esladvertising.com
zeus8894@esladvertising.com
Proud manager for the greatest search engine on earth and member of the best management team on the web.
