Google’s new rules on PR. Paid links Good or Bad?
Sunday, October 28th, 2007Google’s new rule have many up in arms.
Google the world’s leading search provider has made change to their search engine that resulted in many websites losing valuable page rank. Page rank being your position in their engine and search results and a loss meaning you could receive less traffic.
The new changes are targeted at websites and blogs with paid links including affiliate links. Many believe that this is a conflict of interest being that Google is in the business of providing paid links and controls the lions share of the market. Plain and simple if the paid links on your website come from other sources besides the Google Adwords program your odds of obtaining a a high search engine ranking on Google are now lower than ever.
Microsoft not too long ago ran into serious legal troubles when they tried to force other software providers to use a paid API to integrate with the Windows operating system. If this policy were to have been allowed, roughly 80% of all personal computers would be shipped with only Microsoft approved or supplied programs and Microsoft would earn income from nearly all software manufactured or sold world wide.
Monopolies are against the fair trade act, yet this action would mandate that in order for a webmaster to earn income from their websites and blogs they would have to choose one of 2 options. The first option is to accept pennies instead of dollars and go all Google Adwords for income sacrificing paid post and affiliate programs often paying hundreds for PPC revenue at a rate of pennies. This option would allow them to place higher in Google searches and garner more traffic and allow Google to earn cash every time they earn money with their website.
The other option is to choose higher paying pay for post opportunities and affiliate links and accept lower rankings in Google Search leading to less traffic to their websites. For many the drop could be enough to lower their overall earnings and mandate that they pay for sponsor ads to regain their ranks in Google. Again, Google wins and the little guy loses.
I am risking my status as a Adwords publisher and my very rank in Google and possibly could even be removed from their search results entirely by publishing this article. The problem is I stand to lose far more by following their policy and removing the paid links and affiliate programs from this website. These links provide much needed income for my family and offer opportunity for many to improve their quality of life by starting their own home based business.
Google already has rules that restrict me from using many free advertising resources such as traffic and visitor exchanges, safe e-mail list, and even limit’s the number of incoming links from sites like FFA and Classifieds websites they consider link farms. These rules serve to make it near impossible for a webmaster to avoid paid search engine listings to receive traffic and thus get high rankings. In short, if you are not paying Google and they are not earning income from you, they don’t want your websites and blogs online.
Our only recourse in this matter would be to lodge complaints with the Corporation Commission and FCC about this policy leading towards monopolizing the internet advertising market and hope for some resolve before many of us are forced out of business.
If I am removed from Google or banned from Adwords I will post their notice here for all to see. I will draw your attention to the fact that currently I am earning from the Adwords program though in 4 months time I have yet to earn enough to reach a $50 minimum paycheck. I must also disclose that as of about 3 weeks ago I have taken the helm of PPC Advertising for Easy Search Live and will also be heading their new auto response mailing services. My goal within the next few months is to build these services to the point where I can replace the Google ads entirely. Regardless of my position at ESL, Google’s new policies currently effect my personal websites and income and can be a factor in yours.
Andy Zeus Anderson
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